When I saw the Snickers ad during the Superbowl it made me feel funny. The whole thing is of course a put-on, but say it happened, isn't it more of an "oops!" than anything else? It seems like what I feared (violence = appropriate reaction to possibly gay overtone) is where Mars/Snickers was actually going. See John's AmericaBlog post for a write up of the ad, and the accompanying web site (vote on three endings: fey, poisoning, or assault). I'm open to what other people think, tell me what you see when you see the ad.